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Bookcasting Episode 12: Pine II & Gilmore's The Experience Economy

On today's episode Ola and Tom Erik talk about The Experience Economy by the authors with difficult names.

We actually reviewed this book in writing previously, and the main conclusion still holds: Don't expect wonders from this book.

Pine II and Gilmore present very traditional examples to illustrate the mistakes of very traditional marketing and business operations.

How can your blog be an experience, rather than a service? How to move towards transforming? Hear some of our thoughts on the subject in this episode of Bookcasting.

Click here to download mp3

Click here to download mp3

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