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Bookcasting Episode 11: Malcolm Gladwell's Tipping Point

On this episode of Bookcasting Ola and Tom Erik talk about the main points of Malcolm Gladwell's The Tipping Point: How Little Things Can Make a Big Difference.

The Tipping Point is concerned with identifying methods to make product "epidemics", or finding their "tipping points".

We feel that Gladwell's book doesn't offer much practical advise that is relevant to bloggers and online marketers.

Click to download mp3

Click to download mp3

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